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D'Addario



D'Addario You can walk the circumference of the miniature town of Salle in about ten minutes. This tiny village is located in a slight valley between Mt. Maiella to the east and Mt. Morrone to the south, in the Italian province of Pescara. Two hundred people still reside within the jagged blocks of this mountainous landscape without a restaurant. The only store in the area, a small bar where you’re welcome to pull up a folding chair in the perfect light and sip a cup of espresso with the proud locals who refuse to leave. They will describe to you, in their broken English, the ideal climate, relating a tale of hiking around the village in a snowstorm wearing nothing but a pair of shorts and a t-shirt.
In the middle of the town is the church. It is in this church that countless generations have sought refuge and marked the milestones of their lives with their families. It is in this church that the oldest documents of the town still reside. One document marks the birth of a child; the baptismal form filled out by a Donato D’Addario in 1680, his occupation stated simply “cordaro” – the Italian word for “string maker.” The trade of the town seemed to be one of two things–you were either a farmer of the rich countryside or you made strings. The D’Addario family was equal parts farmers and string makers. Both professions involved the use of the land and the animals of the region. Before the introduction of synthetic substitutes, strings were made for lutes, guitars, harps, violins and other assorted musical instruments from sheep and hog gut. Creating fine strings from this material was a long, tedious process. It involved many different phases and the entire process took a week, Monday to Saturday, and began again every Monday morning with the dawn.

The D’Addario family toiled in this manner for many generations in this tiny village. It wasn’t until an earthquake in 1905 that they considered leaving. It was at this time that brothers-in-law Rocco and Charles (or Carmine) D’Addario packed up their belongings and immigrated to Astoria, Queens, New York. Charles' father Giovanni, remained in Salle manufacturing the strings that Rocco and Charles would import in an effort to raise more capital for their politically- and financially- challenged hometown.
Charles enjoyed his new home more and more, and as his family grew, so did his business. In 1918, Charles would begin manufacturing his strings stateside in a tiny garage shop behind the family home on 14th Street in Astoria. As this was a family business, most of its members learned the trade and worked in the shop, completing whatever tasks were needed. Even the children were recruited to help during busy periods, doing such chores as labeling, packaging and sorting the strings. Charles personally marketed his strings to violinmakers and musicians, never hesitating to travel to make demonstrations. He was obsessed with the quality of his product and often sought the advice and opinions of the great musicians of the time.

Beginning in 1936 and excluding only his time spent as an enlisted man in WWII, John D’Addario Sr., Charles and his wife, Anna’s, only son and youngest of five children, would work side-by-side with his father. At that time the company was renamed C. D’Addario & Son, and it would be John’s interest in alternative synthetic substitutes for the unreliable and messy animal gut that would mark another considerable milestone for the trade. The war had brought with it many technological advances, and it was Dupont™ that developed the first nylon monofilament for things like hair and toothbrushes, brooms., etc. In 1947, when Dupont™ shipped a sample to the D’Addario shop, Charles and John, Sr. immediately began working with it and found the diameter of the early nylon was perfect for treble harp strings.
During the late 1940s and early 1950s (especially after the birth of rock and roll) nylon-stringed "classical" guitars were being eclipsed in popularity by the steel-string guitar. Some of the younger members of the family wanted to expand into steel strings, but Charles was reluctant to risk the family business on what he considered an uncertain market. In 1956 a new company (the Archaic Musical String Mfg Co.) began to make steel strings, run by Charles' son, John D'Addario Sr. The company made strings for several of the major guitar makers of the time, including Gretsch, D'Angelico, Martin, and Guild. In 1962 the two companies were merged under the name Darco.

Darco grew quickly due to innovations and breakthroughs led by John D’Addario, Sr. The company would lead the industry with the first automated equipment to wind strings, the first round wound electric bass strings, and many other innovations still in use today by manufacturers around the world.
The guitar had become the most popular instrument in the U.S., and the Darco company came up with many innovations in the manufacture of guitar strings, including the first automated equipment to wind strings and the first roundwound bass guitar strings.
In the late 1960s, Darco was approached by Martin Guitars regarding a merger in order to pool resources and development efforts. While the partnership was beneficial for both companies, by 1974 the D'Addario family decided it was time to market strings under their own name, and the J. D'Addario & Company corporation was formed. Darco is still a brand name used by the Martin Guitar company.
Originally located in Lynbrook, New York, the business continued to expand and in 1994 moved to its current facility in Farmingdale, New York. The company is still owned and operated by the D'Addario family, with 13 family members among the 1,000 employees of the company.



D'Addario


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